At LPS Direct, Inc. (LPS Direct), we recognize the importance of your privacy. It’s understandable that you may have concerns about the information you provide to us or that is collected by us and how we use and disclose it. With these concerns in mind, we’ve developed our Website Privacy Policy (Policy), outlined below. This Policy explains LPS Direct’s privacy practices for visitors to our Website at www.LPSdirect.com. By accessing our Website, you consent to the collection, use, and disclosure of certain personal information as described in this Policy.
We reserve the right to change this Policy at any time. If we make any material changes to the Policy, we will post the revised policy on the Website and update the “last updated” date set forth above. We encourage you to check our Policy whenever you visit the Website to see if it has been updated since your last visit. If you have any questions about our Policy, you can contact us at info@LPSdirect.com.
Types of Information We Collect
Personal Information: Personal Information is information that specifically identifies an individual, such as a customer’s name, address, telephone number, e-mail address, credit card or account number, and information about that individual’s activities when directly linked to that person. Personal Information also includes demographic information—such as date of birth, gender, geographic area, and preferences—when linked to identifying information.
Aggregate Information: Aggregate Information is data we collect about groups or categories of products, services, or clients, from which individual identities have been removed. This helps us understand trends and customer needs. We may share Aggregate Information with third parties for purposes such as improving services or supporting advertising.
How We Collect and Use Personal Information
We collect Personal Information at various points on our Website. In general, we use this information to provide services, fulfill requests, resolve issues, support internal business functions, and improve user experience.
Requests for a Consultation, Employment Applications, and Other Submissions:
When submitting requests or applications, you may be asked to provide information like your name, e-mail, or zip code. We may also request your preferences or interests. Information you provide may be used to deliver services you request, contact you about relevant services, provide updates, and fulfill any other lawful, related purposes. We may also use your submissions for editorial purposes (like adding anonymized questions to FAQs), or to request additional details when needed.
Newsletters:
When subscribing to newsletters, we collect information such as your name, home address, and email. This information is only used to deliver the newsletters you requested. You may unsubscribe at any time using the link provided at the bottom of each newsletter.
Contests, Promotions, Offers, and Surveys:
Participation is voluntary. Information collected may include contact details or demographic data. We use this information to administer promotions, notify winners, and analyze participation. We may share this information with third parties when disclosed at the time of collection.
Customer Service:
If you submit comments, questions, or suggestions, we collect the information you provide in order to respond.
Cookies and Log Files:
We use cookies to maintain session information, record functional browser data, gather demographic insights, and improve website usability. Cookies are not accessible by other websites. Browsing without cookies is possible but may limit available features.
We also use log files (such as IP addresses) to analyze trends, administer the Website, track navigation, and gather demographic data. This information is used internally only.
SMS Communications & Mobile Consent:
We may collect mobile numbers for SMS communications. Providing your mobile number is optional.
By opting in, you agree to receive SMS messages related to your inquiry, scheduling, service updates, or other conversational communication.
We do not share SMS opt-in data, consent records, or phone numbers with third parties for marketing.
Message frequency varies. You may opt out by replying STOP. For help, reply HELP or contact info@LPSdirect.com.
Message and data rates may apply.
Opt-in occurs through an optional, unchecked consent box on our forms. Providing your number alone does not opt you into SMS.
Disclosure of Personal Information
Consent:
We will not sell, rent, or share Personal Information without your prior consent. When we disclose information to third parties (such as to provide requested products or services), we will inform you at the time of collection.
Internal Business Purposes:
We use information for internal analyses such as estimating audience size, understanding traffic patterns, and reviewing demographic trends. We may outsource certain tasks to third parties, who are required to keep your information confidential and only use it for the specified purpose.
Protection of LPS Direct and Others:
We may disclose Personal Information to comply with law, enforce policies, collect owed fees, protect rights or safety, prevent fraud, or respond to emergencies.
Business Transfers:
In events such as mergers, acquisitions, bankruptcy, or asset sales, Personal Information may be transferred as a business asset.
Children & Minors:
We do not intend to collect information from children under 18. If you are under 18, do not provide information—have a parent or guardian do so on your behalf.
Third-Party Links:
We may offer links to third-party websites. We do not control these sites and are not responsible for their practices. Review their privacy policies before submitting information.
Third-Party Sources:
We may obtain information from third parties (such as address verification or demographic data) and combine it with information we have collected, treating it as Personal Information under this Policy.
Security:
We use reasonable security measures to protect Personal Information from loss, misuse, alteration, or unauthorized access while in our possession.
Choice / Opt-Out:
You may opt out of commercial emails using the instructions provided in the message. Account-related messages may still be sent.
To be added to our DO NOT EMAIL list, send a request to info@LPSdirect.com. This does not prevent third-party emails from companies you contacted directly; you must opt out with them.
Contact Us
If you have questions or concerns about this Policy or your interactions with LPS Direct, contact us at:
LPS Direct
Attn: Marketing
75 Broadhollow Road
Farmingdale, NY 11735
631.270.4488
info@LPSdirect.com
