At LPS Direct, Inc. (LPS Direct), we recognize the importance of your privacy. It’s understandable that you may have concerns about the information you provide to us or that is collected by us and how we use and disclose it. With these concerns in mind, we’ve developed our Website Privacy Policy (Policy), outlined below. This Policy explains LPS Direct’s privacy practices for visitors to our Website at www.LPSdirect.com. By accessing our Website, you consent to the collection, use, and disclosure of certain personal information as described in this Policy. We reserve the right to change this Policy at any time. If we make any material changes to the Policy, we will post the revised policy on the Website and update the “last updated” date set forth above. Therefore, we encourage you to check our Policy whenever you visit the Website to see if it has been updated since your last visit. If you have any questions about our Policy, you can contact us at info@LPSdirect.com.
Types of Information We Collect
Personal Information: Personal Information is information that specifically identifies an individual, such as a customer’s name, address, telephone number, e-mail address, credit card, or other account number, and information about that individual’s activities when directly linked to that person, such as information about their purchases. Personal Information also includes demographic information, such as date of birth, gender, geographic area, and preferences, when such information is linked to other information that identifies the individual.
Aggregate Information: Personal Information does not include Aggregate Information. Aggregate Information is data we collect about a group or category of products, services, or clients, from which individual client identities have been removed. In other words, information about how you use a service may be collected and combined with information about how others use the same service, but no personal information will be included in the resulting data. Likewise, information about the products you purchase may be collected and combined with information about the products purchased by others. Aggregate Information helps us understand trends and client needs so that we can better consider new products and services, and tailor existing products and services to customer desires. We may share Aggregate Information about our users with third parties for various purposes, such as helping us better understand and improve our services, and for advertising and marketing purposes.
How We Collect and Use Personal Information
LPS Direct collects Personal Information from you at several different points on our Website, as set forth below. In general, we use Personal Information for the purpose for which it was collected (such as to provide services or send information you have requested, and to anticipate and resolve problems with our Website and our services), for our own internal business operations, to respond to client support inquiries, and for other purposes as described below.
I. Requests for a Consultation, Employment Application, & Other Information Submissions
When you submit a Request for a Consultation, an Employment Application, or other information submission, you are required to provide certain personal information (such as your name, e-mail address, and zip code). We may also request certain information about your interests and preferences.
Information you provide during registration may be used for some or all of the following: to provide services you have requested, or to otherwise fulfill your request, and to contact you from time to time (i) about services on our Website for which you have expressed interest; (ii) with news; (iii) for internal marketing, informational, and promotional purposes; or (iv) for any other lawful purpose related to your use of the Website.
Additionally, your Personal Information may be used, together with other information you submit to us in conjunction with your use of the Website, for the following purposes: for editorial purposes (such as listing your question in an FAQ or Q&A section of our website); to contact you for any reason regarding content you have submitted to the Website (e.g., to ask you a question about your project or obtain further information to answer your questions).
II. Newsletters
When you submit your email address to us to initiate a subscription to one of our newsletters, we ask for Personal Information such as your name, home address, and e-mail address. This personal information is only used to send you the newsletter(s) you have requested. Collecting your home address allows us to provide content that is specific to your geographic area. You may opt-out or unsubscribe to our newsletters by clicking the unsubscribe link at the bottom of the newsletter.
III. Contests, Promotions, Offers, and Surveys
From time to time our Website requests Personal Information from users via contests, promotions, offers, and surveys. Participation in these contests, promotions, offers, and surveys is completely voluntary and you therefore may choose whether to disclose the requested Personal Information in connection with these activities. Personal Information requested in these activities may include contact information (e.g., your name and shipping address) and demographic information (e.g., your zip code or age level). We use this information to notify winners and to award prizes. We use information we collect in surveys for internal purposes, such as to ascertain the use of the Website and improve its usefulness to you. We may also provide third parties with this information and may combine it with some or all of your registration information. Third parties may use the information we provide them to contact you regarding products or services that may be of interest to you. These disclosures are discussed in greater detail below in the “Disclosure of Personal Information” section. When we provide information collected during a contest, promotion, offer, or survey on the Website to third parties, we always disclose this to you at the time of collection.
IV. Customer Service
We collect Personal Information when you submit comments, questions, or suggestions to our customer service department. We use the information you provide to respond to your submission.
V. Cookies and Log Files
Cookies: We use “cookie” technology on our Website. We may place one or more cookies in the browser file of your computer. The cookies we use are solely for the purpose of maintaining your visit session and will expire after your browser closes or your session ends. We also use cookies to provide functional information about your browser, which is recorded in the Website’s logs and which allows us to provide a better experience on our Website. We also use cookies to gather broad demographic information and general usage patterns about you and other users of our Website. Cookies created on your computer hard drive while visiting the LPS Direct Website are not accessible to other websites or domains.
You can choose to browse our Website without cookies, but without these identifier files you may not be able to take advantage of certain features of the Website. Each browser is different, so check the Help menu of your browser to learn how to change your cookie preferences.
Log Files: We track log files on our Website (i.e., we log your computer’s Internet Protocol (IP) address into our log files when you visit a page on our Website) and use them to analyze trends, administer the Website, track your movements on the Website, and gather broad demographic information for aggregate use. We collect information gathered from these activities only for our internal marketing and operational purposes, and to enhance the quality of your experience during your visit to the Website. We do not sell or rent this information to any third parties.
Disclosure of Personal Information
LPS Direct will not sell, rent, or share personal information with third parties without your prior consent.
Consent: With your consent, we may disclose your personal information to third parties to provide you with products and services that you have requested. If we are collecting information that may be provided to third parties, we always disclose this to you at the time of collection.
LPS Direct’s Own Business Purposes
We use and disclose information about you for our internal statistical, design, or operational purposes, such as to estimate our audience size, measure aggregate traffic patterns, and understand demographic, user interest, purchasing, and other trends among our users. We may outsource these tasks and disclose personal information about you to third parties, provided the use and disclosure of your personal information by these third parties is restricted to the performance of such tasks. We may also share personal information with third-party vendors who assist us in performing internal functions necessary to operate our business. We require our third-party vendors to keep such information confidential and to only use the information for the purpose it was provided.
Protection of LPS Direct and Others
We disclose Personal Information when we believe it is appropriate to comply with the law (e.g., a lawful subpoena, warrant, or court order); to enforce or apply this Policy or our other policies or agreements; to initiate, render, bill, and collect for amounts owed to us; to protect our or our users’ rights, property, or safety; to protect our users from fraudulent, abusive, or unlawful use of our Website; or if we reasonably believe that an emergency involving the immediate danger of death or serious physical injury to any person requires disclosure of communications or justifies disclosure of Personal Information without delay.
Business Transfers
Information about our users, including Personal Information, may be disclosed as part of any merger, acquisition, debt financing, sale of company assets, as well as in the event of insolvency, bankruptcy, or receivership in which personally identifiable information could be transferred to third parties as one of the business assets of the company.
Children & Minors
We do not intend, and the Website is not designed, to collect Personal Information from children under the age of 18. If you are under 18 years old, you should not register for our services or otherwise provide information on our Website and should ask your parent or legal guardian to do so for you.
Third Party Links
From time to time we may have links to other websites from our Website. We do not control, and therefore cannot be responsible for, the collection, use, or disclosure of your information by any such third-party website. Please carefully review the privacy policy of any third-party website that you link to from our Website. The privacy policies of such sites may differ from that of our Website; therefore, we encourage you to review and understand the privacy policies of such websites before providing them with any information. You may also wish to contact the site’s administrator with any privacy-related questions.
Third Party Sources
LPS Direct may also obtain information about you from third parties, such as demographic marketing information, address verification, or third-party mailing lists, and add such information to, or combine it with, your Personal Information. Should we ever obtain this information and link it to you, we will treat it all as Personal Information under this Policy.
Security
We use reasonable security measures to store and maintain Personal Information to protect it from loss, misuse, alteration, or destruction by unauthorized parties while it is under our control.
Choice/Opt-out
We allow you to opt-out of receiving commercial e-mail from us by following the opt-out instructions provided in the message. Even if you opt-out in this manner, you may still receive account-related and non-commercial messages from us. To get placed on our DO NOT E-MAIL list, send a request to info@LPSdirect.com. If your e-mail address is added to the DO NOT E-MAIL list, you will not receive any newsletters or other opt-in e-mail messages. Please note, however, that being placed on the DO NOT E-MAIL list does not prevent you from receiving send-to-a-friend e-mail messages or other e-mail messages from third parties from which you requested information, products, or services from during or immediately after registration. To opt-out from messages from these third parties, or from any other communications you receive directly from third parties, you must contact them directly to opt-out.
Contact Us
If you have any questions or comments about this Policy, the privacy practices of LPS Direct’s Website, or your dealings with LPS Direct, please contact us at info@LPSdirect.com or use the following address or phone number:
LPS Direct
Attn: Marketing
LPS Direct
75 Broadhollow Road
Farmingdale, NY 11735
631.270.4488
info@lpsdirect.com